Video content is the future of marketing in the world of business and if this is not part of your marketing mix, your business risks sinking into oblivion. To appreciate the importance of video, consider that internet users watch 5 billion videos daily. By 2020, 80% of global internet traffic will be video and as a business owner in Australia, you need to capitalize on this content to build your brand. While many local businesses still invest heavily in traditional media for marketing, a great number of companies are shifting towards visual content.
This article highlights some compelling reasons to invest in video marketing. Keep reading.
- Greater Sales Conversions
If you do business online, you appreciate how competitive this platform can get. You have to compete on a global platform with bigger brands which have more resources for marketing. Studies show that using video boosts conversion at online stores.
Adding a video on your store’s landing page can increase conversion by up to 80%. If you want to see those sales shoot up, it is time to start shooting unique videos for brand marketing.
- Increase Brand Visibility/Awareness
Internet users not only love viewing videos, but they also share them rapidly. If you have been struggling to gain traction in your industry, it is time to start making creative videos about your brand and share them on your business platforms.
Research shows that video content generates 1200% more shares compared to text and images combined. Simply put, you need high-quality and entertaining videos for your brand marketing. A video is great for customer engagement and if you want your customers to respond to your marketing campaign, you need to give them decent video content.
By collaborating with a company like Angry Chair video production Australia residents can develop custom video content that will generate shares. This, in turn, makes people talk about a brand.
- Multi-Purpose Content
Your business can leverage video content for different uses. You can use visual content during product launches, rebranding, educating your customers, entertaining, employee education, customer testimonials, and reviews, among other things. You can use the same video to achieve multiple objectives and this versatility makes video content an asset for local businesses.
- Great ROI
When planning a marketing campaign, you have to think about return on investment. Useful marketing tools offer great ROI for a business. Videos in general present great ROI compared to other marketing tools. Video production has become cheaper over time and the impacts on sales are great.
- Better Connection with Target Customers
Consumers hate reading advertising text and they will quickly turn away from such content because it is impersonal. This is where the video comes in handy. By using real customers, employees and even business owners, it is easy to connect with target customers. When they see a face, it makes them more inclined to continue watching and understanding the brand.
These are only a few of the reasons to invest in professional video production as part of your marketing strategy. It is affordable, engaging and a great tool for your marketing endeavors. An outside company will help your team develop sharable content to catapult conversions, increase customer engagement, boost brand awareness and so much more.